A method for automatically generating enhancements to audio-visual (AV) content, a content manager, and a computer program product. One embodiment may comprise, by a processing unit, analyzing data about consumer interactions to generate consumer insights about the original AV content, automatically associating the consumer insights with a segment of original AV content, automatically generating content for the segment responsive to the consumer insights, and injecting the generated content into the original AV content to create modified AV content. The embodiment may further comprise, by a network interface, receiving data about consumer interactions with original AV content and automatically transmitting the modified AV content.