The full efficiency gains of the Target Wake Time (TWT) mechanism specified in the 802.11ax standard may not be realized when stations associated to an access point (AP) are spread across multiple Base Station Service Identifiers (BSSIDs). In such a scenario, TWT as conventionally utilized/specified in the 802.11ax standard, cannot properly coordinate sleep/wake schedules for stations due to associating to different BSSIDs. Accordingly, various embodiments are directed to grouping stations associated to multiple BSSIDs of an AP to allow for the synchronization (or staggering) of TWT, and facilitate multi-user transmissions, both in the uplink and downlink directions.