The disclosure relates to a method for executing an electronic apparatus application including the steps of generating on a screen a keyboard interface including a virtual input keypad and an output region in response to a first user input, receiving a second user input using the virtual input keypad of the keyboard interface and displaying the same on the output region; determining a data attribute of the second user input, displaying a menu including one or more applications corresponding to the data attribute, and receiving a third user input selecting one of the one or more applications included in the menu and executing the selected application. In addition, various different embodiments are possible.