The present disclosure provides a method, a device and a system for guiding an unmanned aerial vehicle to land. A navigation equipment on the unmanned aerial vehicle sends a landing instruction to the ground, so that a landing platform receiving the landing instruction displays a landing pattern. The navigation equipment scans image of the ground to identify the landing pattern, and guides the unmanned aerial vehicle to land at the landing pattern and land on the landing platform eventually. The landing platform displays a landing pattern according to the received instruction, and the unmanned aerial vehicle lands at the landing pattern, so that the unmanned aerial vehicle lands quickly and conveniently without extensive calculation.