A device may cause a short range wireless communication component to scan for threshold signals. The device may receive a plurality of threshold signals associated with short range wireless communication devices, the short range wireless communication devices being associated with a plurality of products. The device may determine received signal strength indicators (RSSIs) of the plurality of threshold signals; and may identify, based on the RSSIs, a short range wireless communication device, of the short range wireless communication devices, that is nearest the device. The device may establish a short range wireless communication connection with the short range wireless communication device, the short range wireless communication device being associated with a product. The device may obtain, via the short range wireless communication connection, product information associated with the product; and may perform an action associated with rendering the product information on a display of the device.