Systems and methods are provided for performing operations including: retrieving, by one or more processors, a plurality of content items; identifying a list of friends of a user on a messaging application; obtaining viewership data for a first friend in the list of friends, the viewership data identifying a set of content items which the first friend has viewed; selecting, based on the viewership data, a first content item in the plurality of content items that is included in the set of content items which the first friend has viewed; and presenting the first content item to the user in a presentation arrangement of a graphical user interface.