A pop-out flag for use along a retail shelf edge is printed on a sheet, with information on the front and back sides of the flag being printed without having to duplex the sheet through the printer. When the flag is removed from the sheet it folds onto itself so that an adhesive trim portion of the front and back sides of the flag come into contact with one another. The pop-out design also allows the liner to remain with the face stock to add necessary stiffness to the flag. A pair of concave, arcuate-shaped reliefs along the fold line permit the flag to fold flat onto itself so that the adhesive trim portion contains no voids or bubbles where the two sides of the flag contact one another.