This disclosure discloses a control method of iGallery, a control system of iGallery, and a computer readable storage medium. The control method includes determining identity information of a viewer in front of the iGallery, based on a preset target emotion state and the identity information, invoking a pre-stored control instruction corresponding to the identity information in the target emotion state, and controlling the iGallery to correspondingly adjust its display in accordance with the invoked control instruction.