A method and an apparatus and for intra prediction of a picture block are provided, to provide a manner of predicting a current block by using spatial non-adjacent blocks or a temporal neighboring block, thereby improving coding performance. In various embodiments, a first luma intra mode set is constructed; and a bitstream is parsed to obtain a first identifier. In those embodiments, when the first identifier indicates that a luma prediction mode of the current block belongs to the first luma intra mode set, the bitstream is parsed to obtain a second identifier. The second identifier indicates that a candidate luma prediction mode in the first luma intra mode set is used as the luma prediction mode of the current block. Still in those embodiments, a luma prediction value of the current block is obtained based on the luma prediction mode of the current block.