The various embodiments of the present invention relate to an electronic apparatus, and a method for controlling same. The electronic apparatus according to the present invention comprises a display, a communication module, and a processor electrically connected to the display and communication module, wherein the processor controls so that an object detected in an image displayed on the display is recognized, and one or more elements contained in the object are classified and displayed on the display, and can control so that an image similar to the detected object is searched for, by means of the communication module, and displayed on the display.