A system identifies first areas of a plurality of areas of a wireless network for wireless site installation. The system performs machine learning to associate measured network performance parameters within the wireless network with empirical data related to at least one of population, residential buildings, or business buildings within the identified first areas of the wireless network. The system optimizes, based on the machine learning, geographic placement of prospective wireless sites within each of the identified first areas of the wireless network to maximize improvements in network performance parameters associated with installing the prospective wireless sites. The system provides optimized wireless site placement recommendations for wireless site installation in each of the identified first areas.