A method includes receiving a plurality of requests from a user endpoint device associated with a first internet protocol address, where the user endpoint device is associated with a subscriber of the internet service provider network, and where each request of the plurality of requests comprises a request for a respective internet protocol address associated with a respective uniform resource locator of a respective internet content provider, extracting a pattern from the plurality of requests, using a machine learning technique, generating a network cookie that encodes the pattern, and delivering the network cookie to the user endpoint device for installation on the user endpoint device.