A framework for implementing just-in-time decision support analytics within a business application deployment are provided. In one set of embodiments, the framework enables an application user to be presented with analytics that are in-context and in-place with respect to an operational workflow carried out by the user, where “in-context” means that the presented analytics are directly relevant to, and tailored for, the specific business context of the user's operational workflow, and “in-place” means that the analytics are displayed to the user within the same UI/application used to execute the operational workflow, and at the same time the workflow is actually executed. These characteristics advantageously ensure that the user is provided with the insights he/she needs to make confident business decisions and facilitates real-time decision making for time-critical operations.