A service receives a persuasion-based input comprising a text and one or more marketing objectives to persuade a desired response. The service evaluates persuasion values of text segments of the text and persuasion transition values consecutively between respective persuasion values of the persuasion values across the text segments. The service generates a desired curve of persuasion factors across the text segments according to the one or more marketing objectives. The service recommends one or more replacement words to replace one or more selected words in text to move a deviation between the persuasion values and transition values in comparison to the desired curve of persuasion factors.