Method, system and computer program product for providing additional information to a handheld device (HHD) about a displayed point of interest in video programming displayed on a multimedia display. A image of the video programming captured by a HHD camera can be used at a remote server to identify the video programming by matching it with archived programming. If identified, additional information related to the video programming can be obtained/provided. A region within a particular frame of displayed video programming can be selected at the HHD to access additional information about a point of interest associated with the region. The additional information can be displayed on the HHD or a secondary display, in response to selecting the region to access the additional information from a remote server.