A method for the production of functionalized partially hydrolyzed polyvinyl acetate comprising vinyl alcohol, vinylacetate and functionalized vinyl alcohol units by reacting in a melt a partially hydrolyzed polyvinyl acetate as component A with a reactive compound carrying at least one ethylenically unsaturated group and at least one reactive group reactive with hydroxyl or acetate groups as component B, in the presence of at least one stabilizer as component C and in the presence of at least one catalyst selected from the group consisting of tertiary amines and nitrogen-containing heterocycles as component D, the method comprising the steps: feeding the components into a mixing device capable of heating, melting and mixing components A, B, C and D, heating, melting and mixing components A, B, C and D in the device to give a melt and reacting components A and B in the melt.