A display device includes pixels; an image converter which generates a second image by correcting grayscales of a logo among a first image for the pixels; and a data driver which provides data voltages corresponding to the second image to the pixels. The image converter generates first accumulated data by accumulating first map data corresponding to a logo area larger than the logo among the first image during a plurality of frame periods, generates second accumulated data by scaling the first accumulated data every refresh cycle, generates third accumulated data by initializing values smaller than a first threshold value among the second accumulated data to be a background value, and specifies pixels corresponding to the logo based on second map data corresponding to the third accumulated data.