Invention Grant
- Patent Title: Method and apparatus for managing allocations of media content in electronic segments
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Application No.: US17162198Application Date: 2021-01-29
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Publication No.: US11521243B2Publication Date: 2022-12-06
- Inventor: Craig Miller , Thomas Shields , Aaron Martin , Cheryl Barton
- Applicant: Xandr Inc.
- Applicant Address: US NY New York
- Assignee: Xandr Inc.
- Current Assignee: Xandr Inc.
- Current Assignee Address: US NY New York
- Agency: Calfee, Halter & Griswold LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
Aspects of the subject disclosure may include, for example, receiving a request to forecast allocations for a new descriptor, the new descriptor differing from preexisting descriptors, each of the preexisting descriptors being associated with a subset of locations of a network of locations, each location corresponding to an electronic segment in electronic canvases, and the new descriptor being associated with a new subset of locations of the network of locations, identifying one or more affected descriptors having one or more overlapping subsets of locations of the network of locations and one or more non-overlapping subsets of locations of the network of locations, determining a forecast of allocated locations in each of the one or more affected descriptors; identifying, according to the forecast, at least a portion of allocated locations in the one or more overlapping subsets of locations that are displaceable resulting in a number of displaceable allocations, and determining, according to the number of displaceable allocations, a forecast of available unallocated locations with displacement. Other embodiments are disclosed.
Public/Granted literature
- US20210150588A1 METHOD AND APPARATUS FOR MANAGING ALLOCATIONS OF MEDIA CONTENT IN ELECTRONIC SEGMENTS Public/Granted day:2021-05-20
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