公开(公告)号：US20230096236A1

公开(公告)日：2023-03-30

申请号：US18075052

申请日：2022-12-05

Applicant: Xandr Inc.

Inventor： Arel Ives Lidow

IPC: G06Q30/02

Abstract: A method and system for capturing and reviewing advertisement information on a mobile device are provided. An advertisement is requested to be served to a user of an application on a user device and, in response to the request, the advertisement and metadata associated with the advertisement are received at the device. The application presents the received advertisement, and a visual representation of the advertisement is captured. Specifically, the visual representation depicts the advertisement as it was originally displayed to the user. The visual representation and associated metadata are stored on the user device for subsequent retrieval. Further, an interface control is provided that allows the user to ban a particular advertisement from being shown again across multiple devices.

公开(公告)号：US11521229B2

公开(公告)日：2022-12-06

申请号：US14592377

申请日：2015-01-08

Applicant: Xandr Inc.

Inventor： Arel Ives Lidow

IPC: G06Q30/02

Abstract: A method and system for capturing and reviewing advertisement information on a mobile device are provided. An advertisement is requested to be served to a user of an application on a user device and, in response to the request, the advertisement and metadata associated with the advertisement are received at the device. The application presents the received advertisement, and a visual representation of the advertisement is captured. Specifically, the visual representation depicts the advertisement as it was originally displayed to the user. The visual representation and associated metadata are stored on the user device for subsequent retrieval. Further, an interface control is provided that allows the user to ban a particular advertisement from being shown again across multiple devices.

公开(公告)号：US11430018B2

公开(公告)日：2022-08-30

申请号：US16748259

申请日：2020-01-21

Applicant: Xandr Inc.

Inventor： Moussa Taifi ,  Yana Volkovich ,  Carlos Eduardo Rodriguez Castillo

IPC: G06Q30/00 ,  G06Q30/02 ,  G06K9/62 ,  G06N20/00

Abstract: Aspects of the subject disclosure may include, for example, receiving from a campaign manager device information defining a line item in an online advertising system, including receiving information defining constraints for the line item. The subject disclosure may further include collecting browsing history information for targetable users matching the constraints for the line item, generating a machine learning model to rank the targetable users and building a new segment based on users ranked by the model. The subject disclosure may further include providing, to the campaign manager device, a recommendation to add the new segment to the line item, receiving from the campaign manager device an indication to attach the new segment to the line item, and subsequently, providing advertisement content to targeted users according to the line item including the new segment. Other embodiments are disclosed.

公开(公告)号：US20220092638A1

公开(公告)日：2022-03-24

申请号：US17031092

申请日：2020-09-24

Applicant: Xandr Inc.

Inventor： Peter Willard Shankel ,  Bo Hong ,  Matthew Robert Teshera ,  Trevor Ross

IPC: G06Q30/02 ,  G06F17/18 ,  G06N20/00

Abstract: Aspects of the subject disclosure may include, for example, determining conversions associated with an advertising campaign, identifying consumers associated with the conversions. Further embodiments can include determining an attribution window for the advertising campaign, identifying first advertisements of the advertising campaign exposed to the consumers during the attribution window. Additional embodiments include identifying an advertising medium for each of the first advertisements resulting in a plurality of advertising mediums, and adjusting the advertising campaign according to the conversions and the plurality of advertising mediums resulting in an adjusted advertising campaign. Also, embodiments include delivering, over a communication network, second advertisements associated with the adjusted advertising campaign to communication devices associated with target households. A portion of the second advertisements is presented on each of the communication devices. Other embodiments are disclosed.

公开(公告)号：US11259097B1

公开(公告)日：2022-02-22

申请号：US17107112

申请日：2020-11-30

Applicant: Xandr Inc.

Inventor： Scott Crawford ,  Sonya Herrera

IPC: H04N21/234 ,  H04N21/81 ,  H04N21/254

Abstract: Aspects of the subject disclosure may include, for example, receiving information from a plurality of equipment that is each managed by different entities where the information includes requests for ad insertions, and adjusting the information to generate adjusted information that is compatible with a plurality of multichannel video programming distributor (MVPD) advertising infrastructures and compatible with a plurality of dynamic advertising insertion (DAI) processes that are managed by different DAI entities. Access to at least one of the MVPD advertising infrastructures and access to at least one of the DAI processes to facilitate ad insertion can be provided to each of the plurality of equipment, and a change request can be determined that is associated with inventory. Access to a different one of the DAI processes can be provided to a first equipment of the plurality of equipment to facilitate at least some of the ad insertion according to the change request. Other embodiments are disclosed.

公开(公告)号：US11259079B2

公开(公告)日：2022-02-22

申请号：US16987970

申请日：2020-08-07

Applicant: Xandr Inc.

Inventor： Eric Hoffert ,  Brendan Greene ,  Craig Miller

IPC: H04N21/438 ,  H04N21/442 ,  H04N21/4627 ,  H04N21/472

Abstract: Aspects of the subject disclosure may include, for example, receiving first data from each media publishing system of a plurality of media publishing systems which facilitate a presentation of media content with one or more procurable media content slots, where the first data from each media publishing system have incompatible data structures; mapping the first data from each media publishing system to second data which has a common data structure; receiving a target description from a media procurement system, the target description including information to procure media content slots provided by one or more of the plurality of media publishing systems; comparing the target description to the second data in the common data format; identifying from the comparing at least one procurable media content slot provided by one or more media publishing systems that correlates to the target description; receiving first viewership data associated with viewership of media content presentations that include the at least one procurable media content slot; generating according to the first viewership data an estimated viewership size associated with the viewership of media content presentations that include the at least one procurable media content slot; and providing, by the processing system, the estimated viewership size to the media procurement system. Other embodiments are disclosed.

公开(公告)号：US11218756B2

公开(公告)日：2022-01-04

申请号：US16743017

申请日：2020-01-15

Applicant: Xandr Inc.

Inventor： Julia Susan Repa ,  Christopher John Patrick White

IPC: H04N21/254 ,  H04N21/442 ,  H04N21/258 ,  H04N21/472 ,  H04N21/8355 ,  H04N21/466

Abstract: Aspects of the subject disclosure may include, for example, determining that an addressable user is subscribed to at least a first platform and a second platform that is different from the first platform, assigning an identification that maps to each of the first platform and the second platform, determining that an advertisement associated with a buyer is available to be delivered to the addressable user via the first platform, the second platform, or a combination thereof, in accordance with a first parameter associated with the addressable user and at least a second parameter associated with the first platform, the second platform, or the combination thereof, and responsive to the determining that the advertisement is available, delivering the advertisement to the addressable user in accordance with the identification. Other embodiments are disclosed.

公开(公告)号：US20210392400A1

公开(公告)日：2021-12-16

申请号：US17412434

申请日：2021-08-26

Applicant: Xandr Inc.

Inventor： Anthony F. Bonvolanta ,  Roland N. Noll ,  Scott G. Crawford ,  Steven Plesnarski ,  Hans J. Fischmann

IPC: H04N21/458 ,  H04N21/478 ,  H04N21/234 ,  H04N21/81

Abstract: Aspects of the subject disclosure may include, for example, transmitting a first request that includes a key, wherein the key identifies: a processing system that is a targeted recipient of an advertisement, a stream in which a primary content item is being provisioned to the processing system, and a service provider, based at least in part on the transmitting of the first request, obtaining information pertaining to an advertisement from a device of the service provider, and inserting the information within a portion of the stream corresponding to a break in the primary content item. Other embodiments are disclosed.

公开(公告)号：US20210258634A1

公开(公告)日：2021-08-19

申请号：US17313222

申请日：2021-05-06

Applicant: Xandr Inc.

Inventor： Eric M. Hoffert ,  Jeffrey Weiss ,  Vikki Pitts ,  Alexander Krassel ,  Yevgeniy Nisman ,  Radhika Shivapurkar

IPC: H04N21/438 ,  H04N21/234 ,  H04N21/466 ,  H04N21/6543 ,  H04N21/4782 ,  H04N21/433 ,  H04N21/472

Abstract: Examples of the systems and methods described herein relate to reducing latency issues associated with playing online digital video on client devices. An example method includes: determining that a client device of a user is displaying a web page; determining a likelihood that the user will select content on the web page, the content being associated with a digital video; determining that the likelihood exceeds a threshold and, based thereon: identifying the digital video associated with the content; obtaining a copy of a video file including the digital video and an initial portion that precedes the digital video; initiating a video player for displaying the digital video; determining a start location in the video file where the initial portion ends and the digital video begins; and configuring the video player to begin playing the video file from the start location when the user selects the content.

公开(公告)号：US20210250648A1

公开(公告)日：2021-08-12

申请号：US16786226

申请日：2020-02-10

Applicant: Xandr Inc.

Inventor： Anthony F. Bonvolanta ,  Roland N. Noll ,  Scott G. Crawford ,  Steven Plesnarski ,  Hans J. Fischmann

IPC: H04N21/458 ,  H04N21/81 ,  H04N21/234 ,  H04N21/478

Abstract: Aspects of the subject disclosure may include, for example, transmitting a first request that includes a key, wherein the key identifies: a processing system that is a targeted recipient of an advertisement, a stream in which a primary content item is being provisioned to the processing system, and a service provider, based at least in part on the transmitting of the first request, obtaining information pertaining to an advertisement from a device of the service provider, and inserting the information within a portion of the stream corresponding to a break in the primary content item. Other embodiments are disclosed.