A method for processing a multimedia content previously digitally encoded into an audio-video stream and transmitted from a distribution platform for the purposes of on-demand transmission to a plurality of receiving terminals includes the following steps: applying a demultiplexing function to the audio-video stream, said function being arranged to generate at least one group of data streams; applying a transformation to each data stream; segmenting each data stream; storing the at least one group of segmented data streams in a memory; carrying out, only in response to a request issued by a receiving terminal among the plurality of receiving terminals, the following steps: selecting, on the basis of the request, at least one data stream of at least one group of stored data streams; and transmitting the at least one selected data stream to the receiving terminal that issued the request.