Provided is a fractal structure for power-generation of bearing rotating vibration that is installed on an outer ring of a bearing to generate power using vibration generated from a micro whirling motion of the bearing, the fractal structure including a housing which is in contact with the outer ring of the bearing to receive the vibration generated from the micro whirling motion of the bearing, and has a receiving space therein, a flexible element which is disposed in the receiving space while being in contact with an inner circumference of the housing to convert the vibration into a radial direction, and a piezoelectric element which is installed between the housing and the flexible element and disposed near the receiving space, and deforms upon receiving the vibration converted in the radial direction from the flexible element, thereby producing electricity.