Apparatus and methods for applying motion blur to overcapture content. In one embodiment, the motion blur is applied by selecting a number of frames of the captured image content for application of motion blur; selecting a plurality of pixel locations within the number of frames of the captured image content for the application of motion blur; applying motion blur to the captured image content in accordance with the selected number of frames and the selected plurality of pixel locations; and outputting the captured image content with the applied motion blur. In some implementations, motion blur is applied via implementation of a virtualized neutral density filter. Computerized devices and computer-readable apparatus for the application of motion blur are also disclosed.