An image tracking apparatus, which tracks a subject in a moving image, comprising: an image acquisition device that acquires image data indicating the moving image; a first detector that detects a first area of a subject in acquired image data to track the first area in the moving image; a second detector that detects a second area of a subject in the image data to track the second area in the moving image; and a controller that tracks the subject by switching between a tracking result of the first detector and a tracking result of the second detector. The first and the second detector operate independently. The controller tracks the subject using the tracking result of the first detector when the first area is tracked, and tracks the subject using the tracking result of the second detector when the first area is not tracked and the second area is tracked.