The present disclosure relates to a method and apparatus for transmitting and receiving data in a wireless communication system. In particular, the present disclosure relates to a scheduling method and apparatus for transmitting and receiving data in a wireless communication system using a sliding window superposition coding scheme. In the present disclosure, in a wireless communication system, if a UE is located in a cell edge, data throughput can be improved. An eNB using an SWSC scheme can provide fast scheduling. An eNB can provide higher throughput.