Top attributes of a product are identified from text content of an electronic document and are presented as visual depictions of the attributes. The attributes are identified and ranked based on the text content, such as whether the text content describes the attribute in a positive or negative manner. Top attributes are selected from the ranking and a visual depiction of the top attributes is identified. The visual depiction can be a universally recognized symbol or a custom image designated to an attribute. The visual depiction is superimposed on the text content associated with the attributes when the electronic document is presented at a display. In this way, top attributes for a product can be presented in a manner that condenses the relevant information provided by the electronic document into a format better suited for providing the information on small screens of mobile devices.