A display device according to an embodiment of the present disclosure includes a display panel, a roller on which the display panel is wound or unwound, and a lifting unit configured to move the display panel in a vertical direction, wherein the lifting unit includes a plurality of chain units configured to be coupled when ascending and separated from each other when descending, a first power transmission unit configured to lift the plurality of chain units, and a second power transmission unit configured to couple or separate the plurality of chain units by switching movement directions of the plurality of chain units, so that durability and wobbling of the display device can be improved.