The example embodiments are directed to a continuously expanding cross-domain featuring engineering system. In one example, a method may include one or more of storing predictive features in a cross-domain data store, the predictive features previously used in machine learning modeling in a plurality of different domains, receiving data of an asset included in a target domain and information about an evaluation attribute associated with the asset in the target domain, determining a predictive feature in the received data based on a previously used predictive feature stored in the cross-domain data store which is associated with a machine learning model in a different domain and the evaluation attribute, and outputting the determined predictive feature for display via a user interface.