Described are platforms, systems, and methods for mapping data found in connected equipment from a manufacturer's selected schema, format, and protocol to a normalized data model. The platforms, systems, and methods identify a plurality of data sources associated with an automation environment; retrieve data from at least one of the identified data sources; generate a plurality of data source mapping profiles, each data source mapping profile specific to a particular data source configuration; maintain a data store comprising the plurality of data source mapping profiles; select a data source mapping profile specific to the at least one identified data source configuration; and apply an algorithm to map the retrieved data to a predetermined ontology based on the selected data source mapping profile for the at least one identified data source.