Systems and methods of returning location and/or event results using information mined from non-textual information are provided. Non-textual information is captured using a hardware component of a user device. Text-based social media content input on the user device is then retrieved. A location of the user device is determined using a global positioning system module in the user device. The non-textual information is converted to a machine-analyzable format, and the converted non-textual information is compared to a database of converted non-textual information samples to analyze and classify the converted non-textual information. The classification is sent to a server for storage in a database in a manner that ties the classification to the geographical location of the user device.