Techniques for integrating a product model into a user supplied image are presented herein. A method is disclosed that includes receiving an image of a user space from a user, receiving one or more definitions that describe the user space, retrieving, based on search terms provided by the user, one or more items available at a networked marketplace that fit within the definitions of the user space, and generating a composite image by overlaying an image of one of the items on the image of the user space. The method further scales the image of the item according to the definition of the user space and the physical dimensions of the item, and depicts virtual guidelines indicating a current scale of the image of the item.