A messaging platform may send, based on a query, information identifying one or more virtual assistants to a user device. The messaging platform may receive, from the user device, a response identifying a particular virtual assistant, of the one or more virtual assistants, wherein the virtual assistant is associated with an organization. The monitoring platform may send, to the user device, information related to the particular virtual assistant and may communicate, via the particular virtual assistant, with the user device via a rich communications services (RCS) communication session. The messaging platform may receive, from another device associated with the organization, a request to communicate with the user device and may convert the request into an RCS message. The messaging platform may send, via a server device, the RCS message to the user device to allow the user device to perform one or more actions.