A method, a system, and a computer program product for execution master data substitution. One or more first data objects in a master data storage are determined for replacement. One or more second data objects are identified for replacing the first data objects for storage in the master data storage. Replacement of the first data objects with the second data objects is performed in accordance with one or more data object requirements. Replacement of the first data objects by the second data objects is executed in accordance with the one or more data object requirements. A resulting replacement data set is generated and stored.