A method for processing an input image having an initial gamut to a targeted image having a wider gamut for display on a wide-gamut display includes determining a set of color scaling factors based on different parameters including one or more user-related characteristics of a user and the available gamut of the wide-gamut display device, applying a gamut-mapping to the input image based on the available gamut to generate a gamut-mapped image and applying the set of color scaling factors to the gamut-mapped image to generate the targeted image. A user device having a wide-gamut display device also includes an image processing module configured for performing the method for processing the input image.