The aim of the disclosed solution is to present a method of inserting an insert to a tread a tire such that the insert, particularly a fragile insert such as an insert comprising electronic components, may be protected against gripping and impact forces during its insertion. The disclosed solution is premised on an insert being housed, at least partially, in a sleeve upon and during its installation to a tread of a tire. Thus, the sleeve may be employed to provide protection for the insert against gripping and/or impact forces during the insertion of the insert into the tread a tire.