Disclosed are systems, methods, and computer-readable storage media for displaying widgets. In some aspects, criteria for ranking widgets may be dynamically evaluated based on conditions associated with each widget. In some aspects, the conditions may consider a time or location of an event a social network user is scheduled to attend, and a relation to that time and location to a current time and/or current user location. Evaluation of the conditions may contribute to the determination of weights for each of the respective widgets, with the ranking based on the weights. Widgets with the highest rank may be invoked, and selectively displayed on an electronic display. Multiple possible parameter values for the displayed widgets may also be dynamically ranked and selected values applied when invoking the widget.