Embodiments are directed towards providing 5G zero touch traffic management of cells in a network. A target cell associated with a network objective is identified. One or more neighbor cells are also identified. Transmit power and tilt capabilities of the target cell are determined. An interference between the target cell and the one or more neighbor cells is also determined. An electrical antenna tilt adjustment or a transmit power adjustment is determined for the target cell to apply based on the transmit power capabilities, the tilt capabilities, the interference, and the network objective. The determined electrical antenna tilt adjustment or the determined transmit power adjustment are then provided to the target cell. If the network objective is met after the target cell applies the electrical antenna tilt adjustment or the determined transmit power adjustment, then the changes are confirmed, otherwise they are reversed.