A method is provided, including the following operations: monitoring gameplay activity in a plurality of game sessions, wherein the monitoring includes, for each game session, analyzing the gameplay activity in said game session to predict future gameplay activity in said game session; identifying one or more characteristics of a plurality of spectators interacting with a virtual character, wherein each of the spectators interacting with the virtual character accesses, over a network, a channel that is attributed to the virtual character; through the channel, providing access to the spectators to spectate a selected game session that is one of the plurality of game sessions, selected based on the predicted future gameplay activity and based on the characteristics of the plurality of spectators.