A measuring system 1 includes a server 200 identifying a kind of a product from a product image in which the product is included and a measuring device 100 identifying the kind of the product from the target image in which the product is included. The server 200 includes an acquisition unit that acquires a product image and product information relating to a kind of a product, a dividing unit that acquires a plurality of divided imaged by dividing the product image into a plurality of areas, and a generation unit that generates an identifying model by performing machine learning on the basis of a plurality of divided images extracted by an extraction unit that extracts a plurality of divided images satisfying a predetermined condition relating to a shown amount of the product from among the plurality of divided images.