Aspects of the subject disclosure may include, for example, a device that performs operations including receiving a request for a communication session, determining participants of the communication session, determining a location of each participant of the communication session, selecting a virtual media server from among a group of media servers according to a location that reduces a communication path among the participants for the communication session, instantiating the virtual media server at a start time of the communication session, grouping the participants of the communication session into end points, and relaying communication session data between the end points. Other embodiments are disclosed.