An embodiment according to the present disclosure provides a display apparatus including a display, an audio output interface, a memory, a communication interface configured to connect to a terminal of a user, and a processor configured to output, via at least one of the display or the audio output interface, content stored in the memory or received through the communication interface, determine a position of the terminal to which the communication interface is connected, determine whether the position of the terminal is outside of a viewing area, and based on determining that the position of the terminal is outside of the viewing area, output the content to the terminal.