There is provided a projection instruction device that generates a projection image to be projected on parcel based on sensing information of the parcel, the device including: a processor; and a memory, in which by cooperating with the memory, the processor performs weighting on a value of a feature amount of a color image of parcel included in the sensing information based on a distance image of parcel included in the sensing information, and tracks the parcel based on the weighted value of the feature amount of the color image.