The present disclosure relates to a communication method and system for converging a 5th-Generation (5G) communication system for supporting higher data rates beyond a 4th-Generation (4G) system with a technology for Internet of Things (IoT). According to the present disclosure, a method performed by a first electronic device displaying AR content comprises obtaining measurement time information about a time when a user's pose is measured and measurement pose information about the measured pose, generating a first report including the measurement time information and the measurement pose information, transmitting the first report to a second electronic device, receiving a predicted image for a target point generated by the second electronic device, and displaying an AR image at the target point based on the predicted image.