A method includes obtaining visual content comprising spatial portions; determining respective spatial qualities of the spatial portions, wherein the respective spatial qualities are based on locations of the spatial portions within the visual content; and encoding the spatial portions of the visual content based on the respective spatial qualities. An apparatus includes a camera, a display, and a processor. The processor is configured to identify, using facial recognition, a face of a user of the apparatus; identify a distance of the face of the user to the display; and render visual content on the display using a quality that is based on the distance.