A hotel or motel room incorporates special effects in accordance with a particular theme (e.g., haunted room). A control room provides a concealed area for personnel and/or automated systems to trigger the special effects which may include, but are limited to shaking, rattling, rumbling, pepper ghosts, water fixtures being activated, thunder and lightning, swapping tiles with digital graphics, turning on a TV, clock or light, etc. Heat sensors, weight sensors, floor mats and/or other sensors determine positions of guests in the hotel and hotel rooms thereby allowing the automatic or manual triggering of the special effects.