An alert control apparatus that notifies a driver in advance of a transfer of control relating to a driving operation from an automatic driving function to the driver by controlling an alert device mounted on a vehicle, which is equipped with the automatic driving function, includes: an estimator that estimates an occurrence of a change execution situation that requires a lane change under a condition in which the driving operation of the vehicle is controlled by the automatic driving function; a determiner that determines a level of difficulty of lane change control based on a plurality of travel environment factors in the change execution situation; and a notification device that notifies the driver of a possibility of the transfer of the control together with a reason of the transfer of the control with a notification mode corresponding to the level using the alert device.