Described is a machine (1) for fitting and removing a tyre from a corresponding wheel rim of a vehicle, comprising: a wheel-holder unit (4), which rotates about a first axis (A); at least one bead breaker tool (29), movable along a second axis (B) parallel to the first axis (A); a roller (2) rotating about a fourth axis (D) parallel to the first axis (A) and configured to move by rotation about a fifth axis (E) spaced from the fourth axis (D), between an active position where it is in contact with a tyre tread of the wheel mounted on the wheel-holder unit (4), to a position of non-interference relative to the tyre; at least one sensor (40) connected to the roller (2) for detecting a signal representing a force transmitted to the roller (2) by the tyre; a removal tool (37), which is movable by rotation about a sixth axis (F) parallel to the first axis (A) and spaced from it, between a first position proximal to the first axis (A) and a second position distal from the first axis (A), which is movable in a direction parallel to the first axis (A) and movable towards and away from the sixth axis (F).