System and techniques for an internet-of-things device blank are described herein. An IoT blank device may be tested to determine whether it is in an initial state. In response to a determination that the IoT blank device is in the initial state, a cloud endpoint may be contacted, via a transceiver, to retrieve a package. Here, the contact includes a message with an identifier of the IoT blank device. The package may be received, the package including an application. The package may be installed. The installation including registering the application with a message queue of the IoT blank device. The application may also be run after installation. Data from the application running on the IoT blank device may be received via a message queue. The data may then be transmitted to the cloud endpoint via the transceiver of the IoT blank device.