A server system accesses a profile of a user of the media-providing service. The profile indicates a demographic group of the user. For each media item of a plurality of media items, the server system determines a year associated with the media item. The server system selects content for the user based at least in part on an affinity of members of the demographic group, as compared to members of other demographic groups, for content from the year associated with the media item. The server system provides the selected content to a client device associated with the user.