Embodiments of the present invention provide a computer system a computer program product, and a method that comprises identifying privacy data within received data by identifying markers that are indicative of privacy data within the received data; generating a respective classification of an object within the identified privacy data; assigning values to the generated respective classification of the object based on a perceived threat level associated with the identified privacy data; and in response to determining that the assigned value of the received data triggers an alert associated with a predetermined threshold for privacy, automatically preventing distribution of the received data from a computing device to another computing device.