Embodiments relate to file-based sharing of content through a content distribution network. A request is received from a source to disseminate content to a target consumer. The request does not include target consumer URL information. Based upon the request, content metadata stored in a database with content data, is referenced to generate a file including metadata comprising a portion of the content metadata. The file does not include the content data. The file is exported to the source. The source delivers the file to the target consumer through a communication channel (e.g., shared folder, email) located outside of the distribution network. The file is imported from the target consumer. The metadata of the file is processed to examine its integrity. The metadata may comprise a key for reference during this process. Upon confirming integrity of the file, the content data and the content metadata are distributed to the target consumer.